Estúdio Módulo Wins Competition for Itaú Cultural Headquarters in São Paulo
Estúdio Módulo, an architecture firm based in São Paulo, has secured the design competition for the new headquarters of Itaú Cultural. Their proposal showcases a 19-story tower, with eight levels below ground, enveloped in a semi-transparent white louvre screen, complemented by a terracotta staircase visible through glass walls. This design emphasizes a deep connection to the urban environment and embodies elements of Brazilian concrete and popular art. Spanning 12,275 square meters, the facility will feature exhibition areas, an auditorium seating over 100, and a theatre accommodating more than 400. Positioned along Paulista Avenue, close to MASP and Centro Cultural FIESP, the headquarters is anticipated to open in 2031, contributing to São Paulo's skyline. Renderings are by Estúdio Módulo.
Key facts
- Estúdio Módulo won a competition involving six firms for the Itaú Cultural headquarters.
- The building will have 19 levels, with eight below ground.
- The design features a semi-transparent white louvre screen and a terracotta-coloured staircase.
- The tower will total 12,275 square metres.
- It will include an auditorium with over 100 seats and a theatre with more than 400 seats.
- The site is on Paulista Avenue in São Paulo, near MASP and Centro Cultural FIESP.
- The building is slated to open in 2031.
- The design aims to articulate Brazilian concrete art, high-tech sustainable solutions, and popular art references.
Entities
Artists
- Marcus Vinicius Damon
- Guilherme Bravin
- Érica Tomasoni
Institutions
- Estúdio Módulo
- Itaú Cultural
- São Paulo Museum of Art
- MASP
- Centro Cultural FIESP
- FGMF
- Königsberger Vannucchi
- Dezeen
Locations
- São Paulo
- Brazil
- Paulista Avenue
- Avenida Paulista
- Santa Catarina
- Rio de Janeiro