Estúdio Lippi's Brutalist Duotone Identity for Butequim Cocktail Bar in Amsterdam
Butequim, a cocktail bar located on Spuistraat in Amsterdam, was established by Rafael and Bruno, who sought to capture the essence of Rio de Janeiro's casual botecos. The brand identity, crafted by Estúdio Lippi, features a distinctive 'U' in its name, symbolizing both imperfection and aspirations for high-quality mixology. This identity blends street culture with Swiss Style typography, employing a striking duotone of crimson red and pitch black. A hand-drawn logotype contrasts with strict sans-serif fonts and technical details. The design utilizes negative space, with crimson borders highlighting operating hours and drink menus. Additional elements include a BTQ monogram and innovative branding like custom dental grillz and etched hair typography. The complete project can be viewed on Behance.
Key facts
- Estúdio Lippi created the brand identity for Butequim cocktail bar in Amsterdam.
- Founders Rafael and Bruno aimed to fill a cultural gap in Amsterdam nightlife by bringing Rio de Janeiro's boteco spirit to Spuistraat.
- The intentional 'U' spelling embraces imperfection and asserts high mixology ambitions.
- The design collides casual street traditions with Swiss Style typographic discipline.
- A duotone palette of crimson red and pitch black frames late-night revelry with brutalist restraint.
- An organic hand-drawn script logotype traces the condensation ring left by an ice-cold glass.
- The layout includes structured coordinates (52.3731° N 4.8892° E) and technical architectural elevations.
- Tactile elements include custom silver chrome dental grillz spelling BUTEQUIM, buzzcut hair typography, and branded citrus peel garnishes.
Entities
Artists
- Rafael
- Bruno
Institutions
- Estúdio Lippi
- Butequim
- Behance
Locations
- Amsterdam
- Netherlands
- Rio de Janeiro
- Brazil
- Spuistraat