Estúdio Drama Unveils Hand-Drawn Brand Identity System
In 2025, Estúdio Drama, a Brazilian graphic design studio, introduced a brand identity characterized by a hand-drawn logotype with uniquely designed glyphs that reflect anatomical tension. This method sets the studio apart from typical corporate branding by embracing friction as a source of creativity. The identity features a typographic trio comprising condensed grotesque, expressive serif accents, and geometric mono subheads, which establish a visual rhythm in posters and promotional materials. Additionally, a secondary layer of raw illustrations injects spontaneity into both print and digital formats. An energetic color scheme of vermilion red, unbleached cream, and carbon black is applied to merchandise and displays. The project is showcased on Behance, with production executed in Illustrator, InDesign, and Photoshop.
Key facts
- Estúdio Drama is a Brazilian graphic design studio.
- The studio created its own comprehensive brand identity in 2025.
- The primary logotype was drawn entirely by hand, glyph by glyph.
- The identity uses a typographic triad of three high-personality typefaces.
- The typefaces include condensed grotesque, expressive serif, and geometric mono.
- The color palette features intense vermilion red, unbleached cream, and deep carbon black.
- The system includes raw figurative illustrations such as outlined figures and comic-style faces.
- Production tools used were Illustrator, InDesign, and Photoshop.
Entities
Institutions
- Estúdio Drama
- Behance
Locations
- Brazil