Estúdio Campana wraps Tiffany & Co pop-up in woven wicker at JK Iguatemi Mall
Estúdio Campana, a Brazilian design firm, has launched a pop-up shop for Tiffany & Co at São Paulo's JK Iguatemi Mall. The exterior features a flowing woven wicker design in Tiffany's iconic blue with tan accents, creating the appearance of a 'woven jewellery box' for patrons to enter. Inside, soft beige tones provide contrast to the striking blue elements, which include chairs and mirror frames from the studio's Sushi Collection, along with custom synthetic-wicker stools. The facade design also frames a semi-private consultation space at the back of the store. This initiative follows the studio's previous work on Tiffany's flagship location at another Iguatemi mall last year. Humberto Campana, who co-founded the studio with his late brother Fernando, views this pop-up as a more intimate version of their original concept. Tiffany & Co has been collaborating with prominent architects and designers, such as MVRDV and Jun Aoki, for recent projects. Estúdio Campana continues to thrive after Fernando's passing in 2022, including a park near São Paulo featuring live-plant pavilions. Photography credits go to Iguatemi.
Key facts
- Estúdio Campana designed a pop-up store for Tiffany & Co at JK Iguatemi Mall in São Paulo.
- The storefront is covered in a woven wicker facade in Tiffany blue with tan streaks.
- The interior uses beige tones to contrast with blue elements, including chairs and mirrors from the Sushi Collection.
- Custom synthetic-wicker stools with hand-woven elements match the facade.
- The pop-up follows the studio's design for Tiffany's flagship at another Iguatemi mall in São Paulo last year.
- Humberto Campana described the design as a 'woven jewellery box'.
- Tiffany & Co has recently worked with MVRDV (Beijing) and Jun Aoki (Tokyo) on store facades.
- Estúdio Campana was founded by Humberto and Fernando Campana; Fernando died in 2022.
Entities
Artists
- Humberto Campana
- Fernando Campana
- Jun Aoki
Institutions
- Estúdio Campana
- Tiffany & Co
- JK Iguatemi Mall
- Iguatemi
- MVRDV
- Friedman Benda
Locations
- São Paulo
- Brazil
- Beijing
- China
- Ginza
- Tokyo
- Japan
Sources
- Dezeen —