Estúdio BRN BRANDS Unveils SELO Furniture Brand Identity

Estúdio BRN BRANDS, a Brazilian design collective, has developed a complete brand identity for SELO, a contemporary furniture collection that fuses architectural forms with luxurious leather items. This visual identity transforms ordinary home furnishings into exquisite art, featuring a unique wordmark characterized by a gently curved letter S. It utilizes striking graphic representations of traditional chairs and low sofas, complemented by a soothing color scheme of soft sage green, deep burnt clay, stark black, and warm cream. Detailed blueprint sketches outline the precise dimensions of each lounge chair, while sleek letter designs convey a subtle architectural feel. The brand identity is reflected in various physical products, including embossed brown leather, custom vinyl record sleeves with sage green backgrounds, sturdy white boxes adorned with black chair illustrations, canvas tote bags, and motel key tags. This initiative illustrates how meticulous brand identity design can connect craftsmanship with modern aesthetics, creating an inviting design environment that harmonizes clean chair designs with rich paper and leather items. The complete project can be viewed on Behance.