ESH Gruppa's Custom Typeface Blends Geometric Precision with Retro Flair
ESH Gruppa has developed a bespoke typeface for its corporate branding, combining bold geometric shapes with smooth curves and a substantial stroke weight for a striking visual effect. The design incorporates nostalgic features, utilizing crisp black ink against white backgrounds, and harmonizes solid fills with delicate outlines. A rigid modular grid underpins the robust letterforms, with oversized glyphs featured in poster layouts to demonstrate scalability. The typography system categorizes technical specifications, while diverse character widths enhance visual appeal. In digital formats, the typeface highlights prominent silhouettes, akin to physical stencils. Feedback from the community on Telegram helped refine the design, which is presented on Behance for further viewing.
Key facts
- ESH Gruppa developed a custom typeface for their corporate identity.
- The typeface merges geometric precision with fluid curves and high stroke weight.
- Retro styling influences character terminals and round bowl shapes.
- The layout uses a modular grid and large glyph specimens for scalability.
- High contrast in scale and thin keylines create visual tension.
- The typeface is designed for both print and digital applications.
- Community feedback via Telegram refined the glyph shapes.
- The project is available on Behance.
Entities
Artists
- ESH Gruppa
Institutions
- Behance