Eric Emanuel and Adidas Originals SS19 Collection Features Creative Packaging by Matte Projects

Matte Projects, a creative agency, designed special packaging for the Eric Emanuel x Adidas Originals SS19 collection launch. The packaging, intended for VIP recipients, housed shoes and apparel from the spring collection, which included floral patterns and sand tones for both men and women. Structurally, the design transformed a basic container into a keepsake item, incorporating a unique opening mechanism that used thread matching that found in Adidas sneakers. Pulling this thread tore a paper strip to open the box and reveal a handwritten note from Eric Emanuel. The project emphasized creative material use and design, with Matte Projects focusing on cultural and content creation work. The launch was part of the SS19 season, aligning with earlier springtime releases. No specific event date or location was provided in the content, but the collaboration highlights innovative approaches to product presentation in fashion and design.