Erdos Cashmere Launches UK Debut with University of Cambridge Capsule Collection

Key facts

• Erdos will debut in the UK in September with a capsule collection in collaboration with the University of Cambridge.
• The collection will primarily launch in China, but some pieces may be sold through the university, potentially marking the first UK availability of Erdos products.
• Erdos was founded in Inner Mongolia in 1980 and became a household name in China during the Eighties with the tagline "Erdos cashmere sweaters, warming the whole world."
• The company has more than 500 outlets in China, around 30,000 employees, and billions in annual revenue.
• Erdos's diffusion labels include Erdos 1980, Blue Erdos, and 1436, the latter named for diamond-quality cashmere specifications: 14.5 microns fineness and 36 millimeters length.
• German designer Dirk Jaster became menswear design director in 2017 to bring a global fashion sensibility.
• The Erdos Eco Ranch in Inner Mongolia uses laboratories such as "Resource Conservation & Breeding Technology" and "Nutrition & Health, Disease Prevention and Control" to monitor goats and support grassland health.
• The Cambridge collection features preppy items like blazers with custom buttons, boating-stripe shirts, pleated skirts, and a university logo jumper with the Cambridge lion.