Emaar ONE Digital Platform Redesign Unifies $1Bn+ Property Ownership Journey
Emaar, a real estate company based in the UAE, has transformed five offline processes into a digital platform for its property portfolio, which exceeds $1 billion in value. NetBramha revamped previously unconnected workflows related to payments, handovers, service requests, construction tracking, and document access. A UX audit uncovered deficiencies, prompting the creation of a new dashboard experience. The information architecture established tree maps and content models, while user flow mapping illustrated the property journey. The design features an upscale visual language, incorporating custom illustrations, typography, and a unique icon system. Additionally, voice-enabled service requests enhance user interaction. This experience is integrated into the Emaar ONE mobile app, focusing on transparency, convenience, and personalization throughout the ownership journey.
Key facts
- Emaar ONE's property portfolio is valued at over $1Bn
- Five offline processes were unified: payments, handovers, service requests, construction tracking, and document access
- NetBramha conducted a UX audit identifying gaps in visual hierarchy, navigation, and task prioritisation
- Information architecture work included tree maps and content models
- A custom icon system represents property features, amenities, and navigation
- Voice-enabled service requests were introduced as a new interaction method
- A modular design system supports consistent visual language and service redesign
- The mobile app covers document uploads, real-time construction progress tracking, profile management, secure access, and real-time service tracking
Entities
Institutions
- Emaar
- Emaar ONE
- NetBramha
Locations
- UAE
- United Arab Emirates