Elora Joshi and Andrew Greene Bring Shaker-Inspired Aluminium Rail System to Milan Design Week
Elora Joshi and Andrew Greene, creatives based in Los Angeles, introduced a modular aluminum rail system during Milan Design Week as part of their project, Convey. This innovation stemmed from a commercial hanging system that Greene utilized in his sculpture work, aimed at eliminating the need for frequent wall drilling. The rail provides a means to showcase items and suspend clothing off the ground. Drawing inspiration from Shaker furniture and minimalist design, it also nods to 19th-century pieces from the United Society of Believers in Christ's Second Appearing. At the event in Milan, the rail elegantly outlined a minimalist space filled with various aluminum products. Joshi and Greene plan to adapt the rail for clients, including bar tables and retail environments.
Key facts
- Elora Joshi and Andrew Greene are based in Los Angeles and run a creative studio together
- Their aluminium rail system was shown as part of Convey during Milan Design Week this year
- The system originated from a commercial hanging system Greene used in his sculpture work, designed for offices, hospitals and art galleries
- The Milan presentation featured a chair, clock, hanger, shelf, mirror and vase, all in honed aluminium
- The studio avoided welding and aimed to produce everything in-house, cheaply and quickly
- Shaker furniture from 19th-century Maine, US, made by the United Society of Believers in Christ's Second Appearing, informed the project
- Joshi cites 1990s British designers Jasper Morrison, John Pawson and Claudio Silvestrin as influences
- Greene references 1980s crime films and their Los Angeles locations as design pillars
Entities
Artists
- Elora Joshi
- Andrew Greene
- Jasper Morrison
- John Pawson
- Claudio Silvestrin
- Rosa Bertoli
Institutions
- United Society of Believers in Christ's Second Appearing
- Convey
- Milan Design Week
- Wallpaper*
- London Craft Week
- Maison & Objet
- The Italian Cultural Institute
- Clippings
- Zaha Hadid Design
- Kartell
- Frieze Art Fair
- Chart Architecture Award
- Dutch Design Awards
- DesignGuild Marks
Locations
- Los Angeles
- United States
- Maine
- Milan
- Italy
- London
- Udine
- India