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Ed Ruscha Designs Poster for Alejandro González Iñárritu's 'Digger,' Starring Tom Cruise

other · 2026-09-29

Ed Ruscha has created the poster for Alejandro González Iñárritu's dark comedy film Digger, which stars Tom Cruise and is set to open in theaters on Friday, October 2, 2026, in the United States and United Kingdom. The artist revealed the design on a Sunday at an event held at the Los Angeles County Museum of Art (LACMA). Cruise, Iñárritu, and cast members John Goodman, Jesse Plemons, Michael Stuhlbarg, and Ross Hatt were present at the unveiling. The poster features the film's title arranged vertically at the center in a typeface designed by Ruscha, set against a slate-gray background dominated by a large iceberg. Phrases such as 'A Man. A Plan. A Meltdown.' and 'Comedy equals tragedy plus time' are positioned around the central image. The film's plot centers on an oil tycoon whose drilling rig in Greenland causes an explosion that dislodges an ice shelf, triggering a worldwide catastrophe. Ruscha, who saw a screening of the film about six months prior, described it as 'kaleidoscopic in its message and its content and its humor,' and said he recognized it as an epic production. The poster marks another intersection of Ruscha's text-based art with Hollywood, following his long career of incorporating language and typography into his work.

Key facts

  • Ed Ruscha designed the poster for Alejandro González Iñárritu's film Digger.
  • The film stars Tom Cruise and opens in U.S. and U.K. theaters on Friday, October 2, 2026.
  • The poster was unveiled on a Sunday at an event at the Los Angeles County Museum of Art (LACMA).
  • Attendees included Tom Cruise, Alejandro González Iñárritu, John Goodman, Jesse Plemons, Michael Stuhlbarg, and Ross Hatt.
  • The poster displays the title vertically in Ruscha's own typeface against a slate-gray background with a looming iceberg.
  • Phrases on the poster include 'A Man. A Plan. A Meltdown.' and 'Comedy equals tragedy plus time.'
  • The film's plot involves an oil tycoon whose Greenland drilling rig explosion dislodges an ice shelf, causing a global disaster.
  • Ruscha described the film as 'kaleidoscopic in its message and its content and its humor' after seeing a screening about six months earlier.

Entities

Artists

  • Ed Ruscha
  • Alejandro González Iñárritu
  • Tom Cruise
  • John Goodman
  • Jesse Plemons
  • Michael Stuhlbarg
  • Ross Hatt
  • Riz Ahmed
  • Sandra Hüller
  • Paul Thomas Anderson
  • Stanley Kubrick
  • Lars von Trier
  • Ulrich Beck
  • Volker Sievert
  • Matthias Jordan
  • Rolf Wütherich
  • Jürgen Wittner
  • Doris Dörrie
  • Damian Hardung

Institutions

Locations

  • Los Angeles
  • United States
  • United Kingdom
  • Greenland
  • Alaska
  • Norway
  • North Sea
  • Mexico

Sources