Ecover and Uncommon Creative Studio Launch 'The Unwashables' T-Shirt Campaign
Ecover, known for its eco-conscious laundry products, has collaborated with Uncommon Creative Studio to launch a special collection of four T-shirts named 'The Unwashables,' intended for wear without washing. Each T-shirt features a unique 'good luck charm': green cotton with pressed four-leaf clovers, an orange shirt adorned with rusted horseshoes, a white tee infused with sacred wishing-well water, and a grey garment containing pieces of a meteorite that landed on Earth over 4,000 years ago. Research from Ecover reveals that 30% of British individuals refrain from washing their 'lucky' garments, while 54% feel their attire can impact their fortune. The campaign's care labels convey the story, showcasing the materials used alongside icons representing luck, sustainability, and care. Hero imagery displays the shirts suspended from driftwood, accompanied by a bottle of Ecover, reinforcing the brand's focus on prolonging garment life without lecturing consumers.
Key facts
- Ecover collaborated with Uncommon Creative Studio on 'The Unwashables' campaign
- Four limited-edition T-shirts were created, each made with a different good luck charm
- 30% of Brits avoid washing lucky clothes, per Ecover research
- 54% of Brits believe clothing can directly influence their luck
- The grey shirt contains fragments of a meteorite that fell to Earth over 4,000 years ago
- Care labels state what each shirt was made with, above four symbolic icons
- Hero photography features shirts hanging from driftwood with a bottle of Ecover
- The campaign is part of Ecover's laundry-care platform promoting clothing longevity
Entities
Institutions
- Ecover
- Uncommon Creative Studio
Locations
- United Kingdom