Dyson's CameraJet Toothbrush Debuts as Dezeen Reviews Four Product Triumphs and Four Failures
Dezeen has evaluated Dyson's influence on various product categories with the introduction of the CameraJet toothbrush, which utilizes mouthwash for flossing and faces doubts regarding its cost. Established in Britain and currently based in Singapore, Dyson is renowned for breakthroughs such as the bagless vacuum cleaner (1978), the popular DC01 (1993), and the Airblade hand dryer (2006). The Air Multiplier (2009) marked the debut of bladeless fans, while the Supersonic hair dryer (2016) achieved the status of the UK's top seller. Notable failures include the CR01 washing machine (2000-2005), Zone headphones (withdrawn mid-2025), the CoVent ventilator (canceled in April 2020), and the N526 electric car (abandoned in 2019 after a £500 million investment).
Key facts
- Dyson's CameraJet toothbrush flosses teeth with mouthwash while brushing and has faced criticism over its price
- James Dyson invented the bagless vacuum cleaner in 1978, with the cyclone design licensed by Japan's Apex in 1986
- The DC01 vacuum launched in 1993 and bagless vacuums are now the norm across nearly 100 Dyson models
- The Airblade hand dryer, released in 2006, fired filtered cool air at more than 400 miles per hour
- The 2009 Air Multiplier was declared the world's first bladeless fan, blowing 405 litres of air per second
- The Supersonic hair dryer launched in 2016 after four years and £100 million of investment and became the UK's best-selling hair dryer within a month
- The CR01 Contrarotator washing machine was discontinued in 2005 due to high manufacturing costs
- The CoVent ventilator, developed in 30 days in March 2020, was cancelled in late April and Michael Gove said it failed regulatory tests
- The N526 electric car was scrapped after two years and £500 million, needing a £150,000 price to break even
Entities
Artists
- James Dyson
- Jake Dyson
- Mark Lamster
- Boris Johnson
- Michael Gove
- Ludwig Mies van der Rohe
Institutions
- Dyson
- Apex
- Mitsubishi
- The Technology Partnership
- National Health Service
- British Vogue
- Wired
- Bloomberg
- The Guardian
- Dezeen
- Knoll
- The Times
Locations
- Britain
- United Kingdom
- Singapore
- Japan
- London
- Europe
Sources
- Dezeen —