Dutch Boy Names Rare Orange 'Deep Rooted' as 2027 Color of the Year

Key facts

• Dutch Boy named 'Deep Rooted' as its 2027 Color of the Year, a rare orange hue.
• The color is a sun-baked orange with terra cotta undertones, described as radiating grounded optimism.
• Lisbeth Parada is Dutch Boy's color marketing manager.
• The selection continues the warmth of 2026's Melodious Ivory but is bolder and more soulful.
• A five-member Dutch Boy team selected the color; they will reconvene in September for 2028.
• Sherwin-Williams, owner of Dutch Boy, named Cavern Clay in 2019 and Persimmon in 2024.
• Pantone has named several orange-family colors: Peach Fuzz (2024), Living Coral (2019), Tangerine Tango (2012), Tigerlily (2004).
• Benjamin Moore named Raspberry Blush in 2023.
• Influences include Spring/Summer 2027 fashion from Diesel, Marni, Loewe, Valentino, Louis Vuitton, Christian Dior.
• Orange tones appeared in street style at Milan Fashion Week 2026 and Prada's Spring/Summer 2026 show.
• Kylie Jenner and Timothée Chalamet wore matching orange outfits at the Marty Supreme premiere.
• NeoCon 2026 featured terra cotta orange in furniture.
• Valspar chose Cottage Door, a blue, for 2027.
• Behr, Glidden, and Graham & Brown are expected to announce soon.
• The narrative for Deep Rooted focuses on human qualities like kindness, compassion, and play.