Dulux Names Soulful Sage as Colour of the Year 2027
Dulux has revealed its Colour of the Year for 2027: Soulful Sage, a gentle grey-green hue. This choice, made by its parent company AkzoNobel, stems from the annual ColourFutures research that identifies emerging design and social trends to guide colour selections. Soulful Sage is characterized as a serene and uplifting tone, linked to nature, and is a response to widespread feelings of uncertainty and information overload. The brand highlights its adaptability, serving as a foundational colour for various design schemes that demand warmth, neutrality, or visual vibrancy. In 2026, Dulux opted for a set of blue shades called Rhythm of Blues, while competitor Pantone selected a greyish white named Cloud Dancer. Soulful Sage signifies a shift towards lighter, thoughtfully designed interiors.
Key facts
- Dulux announced Soulful Sage as its Colour of the Year 2027.
- Soulful Sage is described as a soft grey-green shade.
- The selection is based on AkzoNobel's annual ColourFutures research.
- The colour is chosen as a response to global uncertainty and information overload.
- Dulux's parent company is AkzoNobel.
- The 2026 Colour of the Year was Rhythm of Blues, a trio of blue colours.
- Pantone's 2026 Colour of the Year is Cloud Dancer, a greyish white hue.
- The announcement was made in September 2026.
Entities
Institutions
- Dulux
- AkzoNobel
- Pantone
- Dezeen
Sources
- Dezeen —