Dr Martens Taps Chopova Lowena, Labrum, Sage Nation and Goyagoma for 'Statements in Craft'
Dr Martens has unveiled 'Statements in Craft', a collaborative series involving multiple designers, including the London-based brand Chopova Lowena. At London Fashion Week in September 2023, designers Emma Chopova and Laura Lowena showcased unique pairs from Dr Martens' Aurix collection, which featured elements like buckles, topstitching, faux fur, and checkered designs. This collaboration is set to launch in autumn. Additional contributors include Labrum and Goyagoma, along with a project involving Sage Nation. In late September, Dr Martens also introduced 'With Bouncing Soles', featuring Chloë Sevigny, Jordan Stephens, and Naomi Watanabe, under the direction of Neil Cummings. Events at the London Brewer Street store will offer poetry readings and workshops. Dr Martens x Sage Nation is currently available; Chopova Lowena will arrive in autumn; Labrum will follow in winter.
Key facts
- Chopova Lowena previewed custom Dr Martens Aurix line footwear at their S/S 2027 runway show during London Fashion Week in September.
- The collaboration is part of Dr Martens' 'Statements in Craft' series, which also includes Labrum, Fashion East's Goyagoma and Sage Nation.
- Dr Martens launched its 'With Bouncing Soles' platform in late September, featuring Chloë Sevigny, Jordan Stephens and Naomi Watanabe.
- Dr Martens' history dates to 1945, when Dr Klaus Maertens created an air-cushioned sole; the brand officially launched in 1960 after a collaboration with R Griggs Group.
- Sage Toda-Nation reimagined the 1461 shoe with a double-welt seam referencing his signature box-pleat trouser.
- Foday Dumbuya of Labrum adorned the 'Desert Oasis' suede boot with the Olokun flower, associated with the West African deity of the sea.
- Dr Martens coined the term 'alternative craft' to describe the designers' approaches, referencing its Northamptonshire factory and tanneries such as CF Stead in Leeds.
- Dr Martens x Sage Nation is available now; Dr Martens x Chopova Lowena will be available this autumn; Dr Martens x Labrum will be available this winter.
Entities
Artists
- Emma Chopova
- Laura Lowena
- Sage Toda-Nation
- Foday Dumbuya
- Chloë Sevigny
- Jordan Stephens
- Naomi Watanabe
- Neil Cummings
- Dr Klaus Maertens
- Margaret Howell
- Jack Moss
- Rick Owens
- Pieter Mulier
- Jonathan Anderson
- Grace Wales Bonner
- Christian Lacroix
- Kate Moss
- Manolo Blahnik
Institutions
- Dr Martens
- Chopova Lowena
- Labrum
- Fashion East
- Goyagoma
- Sage Nation
- MHL
- R Griggs Group
- Lala Books
- CF Stead
- Wallpaper*
- AnOther
- 10 Magazine
- Rizzoli
Locations
- London
- United Kingdom
- Northamptonshire
- Leeds
- Northampton
- Camberwell
- Sierra Leone