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Downtown Nova República: Jonas Birger Arquitetos balances urban memory and contemporary life in São Paulo

architecture-design · 2026-07-08

Jonas Birger Arquitetos has completed Downtown Nova República, a residential complex on the last available lot in São Paulo's Praça da República. The project, developed for Setin Incorporadora, spans nearly 18,000 square meters and includes studios and one- to three-bedroom apartments. The tower's upper section is set back to reduce visual impact on the plaza, preserving light and views of the tree canopy. The facade uses a restrained gray palette and clean lines with subtle curves, referencing the Art Deco style that defined the district between the 1920s and 1940s. Inside, ground-floor interiors and common areas feature vibrant colors and forms that connect to the cultural richness of central São Paulo. A rooftop on the 25th floor offers panoramic city views. The project aims to foster a mixed-use community while respecting the historic context of landmarks such as the Copan, Itália, and Eiffel buildings.

Key facts

  • Downtown Nova República is located on the last available lot in Praça da República, São Paulo.
  • The project was designed by Jonas Birger Arquitetos for Setin Incorporadora.
  • It covers nearly 18,000 square meters.
  • The complex includes studios and one- to three-bedroom apartments.
  • The tower's upper section is set back to reduce visual impact and allow natural light.
  • The facade uses a gray palette and references Art Deco style from the 1920s-1940s.
  • Ground-floor interiors feature vibrant colors and forms.
  • A rooftop on the 25th floor provides city skyline views.

Entities

Artists

Institutions

  • Jonas Birger Arquitetos
  • Setin Incorporadora
  • Glocal Design Magazine

Locations

  • São Paulo
  • Brazil
  • Praça da República
  • Edifício Copan
  • Edifício Itália
  • Edifício Eiffel

Sources