Dorama Studio's Dia Nacional del Tequila: A Bold Poster and Packaging Illustration Project

'Dia Nacional del Tequila' is a collaborative endeavor by Dorama Studio, Max Vargas, and Victor Gonzalez, aimed at honoring the culture surrounding Mexican agave. This initiative features a unique illustration system that blends traditional folk art with sleek vector designs. The vibrant artwork showcases bold flora and hand-drawn characters, characterized by striking color contrasts of rich orange against deep green backgrounds. The design harmonizes various shapes while highlighting intricate line work. Drawing inspiration from agave fields and festival banners, the visual system integrates folk motifs with a graphic layout. The project encompasses packaging prints and label proofs for glass bottles and paper boxes, all emphasizing authentic vector craftsmanship. Promo posters, bottle labels, and metal pins are unified by a simple grid. The complete project can be viewed on Behance.