Don't Panic and Everyone's Invited Launch 'Call It What It Is' Billboard in London

In London, the 'Call It What It Is' billboard initiative, created by the agency Don't Panic for Everyone's Invited, showcases actual white school leavers' shirts adorned with handwritten accounts of AI-facilitated sexual harm. Displayed in a manner reminiscent of a school photo, these shirts draw attention to concerns such as sexual deepfakes and deceptive AI chatbots. Soma Sara, the founder of Everyone's Invited, stressed the importance of united efforts to combat this rising danger. Georgia Stephenson, creative director at Don't Panic London, mentioned that the campaign seeks to expose the damaging experiences that young individuals endure. The project aims to advocate for reforms in education, safeguarding, and accountability, urging youth to anonymously share their stories on the Everyone's Invited platform.