Diesel SS27 Milan Show Turns Runway Into Immersive Club With 200 Performers
The Spring/Summer 2027 runway presentation for Diesel took place in a Milan club, crafted by Studio Dennis Vanderbroeck, drawing inspiration from anatomical theaters and music videos. A club-like ambiance was established through lighting by Lightlab Studio and sound by Sen Studio. Models mingled with 200 performers from the Marseille collective (LA)HORDE, creating interactions that ranged from eerie to erotic. Glenn Martens' final collection for Diesel showcased denim that mimicked leather, knits with cutouts, and twisted shirts. Diesel's shows frequently transcend traditional catwalk formats, and for SS27, the experience was even more immersive. As the show concluded, the distinction between performance and celebration faded, signaling Martens' exit while the vibrant energy lingered.
Key facts
- Diesel's Spring/Summer 2027 runway show was held in a purpose-built club in Milan.
- Studio Dennis Vanderbroeck conceived the spatial design, inspired by the anatomical theatre.
- Marseille collective (LA)HORDE directed interventions featuring 200 performers embedded among guests.
- Lighting was by Lightlab Studio and sound by Sen Studio.
- Glenn Martens presented his last collection for Diesel.
- The collection included coated denim resembling leather, cutaway knits, and twisted or partly undone shirts, tailoring and sweatshirts.
- Diesel has previously staged shows as open-air raves and citywide searches for looks in transparent structures.
- The event blurred the line between runway show and party, ending with Martens' departure.
Entities
Artists
Institutions
- Diesel
- Studio Dennis Vanderbroeck
- (LA)HORDE
- Lightlab Studio
- Sen Studio
- designboom
Locations
- Milan
- Italy
- Marseille
- France