Deux Huit Huit Unites Three Montreal Cinemas with Modular Editorial Design for Cinéma Cinéma
Deux Huit Huit has created a modular editorial system for Cinéma Cinéma, integrating three Montreal cinemas: Cinéma Beaubien, Cinéma du Parc, and Cinéma du Musée. Each cinema showcases signature colors—cyan, magenta, and vermilion, respectively. The design incorporates typography inspired by mid-century marquees and French New Wave films, featuring the phrase “Des films qui sortent du cadre.” An isometric grid enhances the 3D perspective of the double “C” monogram. Film stills from renowned directors Xavier Dolan, Yorgos Lanthimos, and David Lynch are included in the schedules, complemented by unique backlit brass poster lightboxes and concession packaging.
Key facts
- Deux Huit Huit designed a modular editorial system for Cinéma Cinéma, uniting three Montreal movie theatres.
- The cinemas are Cinéma Beaubien, Cinéma du Parc, and Cinéma du Musée.
- Signature colors: cyan for Beaubien, magenta for du Parc, vermilion for du Musée.
- Typography features condensed sans-serif letterforms inspired by mid-century marquees and French New Wave titles.
- The phrase “Des films qui sortent du cadre” is used in the design.
- An isometric grid locks the double “C” monogram into a 3D perspective.
- Film stills from Xavier Dolan, Yorgos Lanthimos, and David Lynch appear in schedules.
- Physical touchpoints include backlit brass poster lightboxes, concession packaging, and membership cards.
Entities
Artists
- Xavier Dolan
- Yorgos Lanthimos
- David Lynch
Institutions
- Deux Huit Huit
- Cinéma Cinéma
- Cinéma Beaubien
- Cinéma du Parc
- Cinéma du Musée
- Behance
Locations
- Montreal
- Canada