Designer Paul von Excite Creates Modern Brand Identity for Ballpark Feedback Tool
Paul von Excite developed the branding and logo for Ballpark, a new feedback tool founded by Murat Mutlu. The project began with a brief requesting a modern, fun identity with subtle baseball references. Von Excite's design process involved exploring typographic approaches before settling on a bouncing ball concept using the double 'l' and 'p' letters. The final logo balances refined sans-serif typography with intentionally imperfect loops, creating a distinctive visual identity. This marks a renewed collaboration between Mutlu and von Excite, who previously worked together on Marvel App in 2016.
Key facts
- Paul von Excite designed the branding for Ballpark, a feedback tool for product and design reviews
- Ballpark was founded by Murat Mutlu, who previously created Marvel App
- The design brief called for a modern, fun identity with subtle baseball references
- Von Excite's final concept uses a bouncing ball visual created from the double 'l' and 'p' letters
- The distinctive double 'l' loop also functions as Ballpark's standalone icon
Entities
Artists
- Paul von Excite