Designer José Manuel Vega Creates Distinctive Brand Identity for Cannabis Beverage NFUZD

Brand designer José Manuel Vega has developed a visual identity for NFUZD, a cannabis-infused seltzer brand that intentionally diverges from typical cannabis industry aesthetics. Based in Malaga, Spain, Vega drew inspiration from 1980s and 1990s maximalism, employing vibrant color palettes, layered gradients, and retro typography to create a distinctive look. The project represents a deliberate departure from conventional cannabis branding elements like earthy tones and botanical illustrations, aiming instead to convey a sense of energy and cultural relevance through bold, colorful design.