Design Roundup: Systematic Rigor and Evolving Identities
A weekly roundup of design projects highlights a trend toward systematic rigor, using grids, monospace type, and mathematical layouts for digital platforms, balanced with organic textures and kinetic variables. The selection includes: Inflection by Lundgren+Lindqvist, a venture capital fund identity inspired by Janus; Birga Beer packaging by FCB Artgroup Tbilisi with bold sans-serif and cat characters; Ruda by Yai Salinas, a typographic exploration with custom monogram; GRID Coffee by Elizaveta Kharchenko, using grid as hero mark on raw cardboard; SanDisk packaging by Unspoken Agreement, moving to clean typographic systems; Plant Atelier by Ayna Kravetskaya, an editorial-style e-commerce interface; Temporal by .raw lab, a generative brand identity responding to environmental data; ERA Skincare by Yana Malets, balancing calligraphy with industrial grids; Coaltown Coffee by Smörgåsbord, celebrating Welsh mining heritage with slab-serif logotype; Bace Platform by Dirt, a comprehensive digital ecosystem for fitness; and AOTO by Garde Design, a dynamic identity for automotive financing. The roundup concludes with a teaser for next week's focus on retro-futuristic geometries.
Key facts
- Lundgren+Lindqvist designed brand identity and website for venture capital fund Inflection, inspired by Janus.
- FCB Artgroup Tbilisi created packaging for Birga Beer with bold sans-serif font and cat characters.
- Yai Salinas designed brand identity for Ruda with custom-drawn monogram and strict grids.
- Elizaveta Kharchenko built modular brand language for GRID Coffee using grid as hero mark.
- Unspoken Agreement reimagined SanDisk packaging with clean typographic systems and 3D renderings.
- Ayna Kravetskaya designed online shop for Plant Atelier with editorial layout and e-commerce UX.
- .raw lab created Temporal brand identity using generative grammar and real-time environmental data.
- Yana Malets designed ERA Skincare identity balancing calligraphic script with industrial grids.
- Smörgåsbord developed identity for Coaltown Coffee celebrating Welsh mining heritage.
- Dirt designed end-to-end branding for fitness platform Bace.
- Garde Design crafted brand identity for automotive financing company AOTO.
- The roundup includes 11 design projects from various studios.
Entities
Artists
- Lundgren+Lindqvist
- FCB Artgroup Tbilisi
- Yai Salinas
- Elizaveta Kharchenko
- Unspoken Agreement
- Ayna Kravetskaya
- .raw lab
- Yana Malets
- Smörgåsbord
- Dirt
- Garde Design
- Loredana Papp-Dinea
- Pavel Emelyanov
- Mat Voyce
Institutions
- Inflection
- Birga Beer
- Ruda
- GRID Coffee
- SanDisk
- Plant Atelier
- Temporal
- ERA Skincare
- Coaltown Coffee
- Bace Platform
- AOTO
- CAPS Design Studio
- Focus Lab
- Mash Creative
- M—N Associates
- Together
- House of Adjaycent
- Abduzeedo
- NFL
Locations
- Sweden
- Tbilisi
- Georgia
- Cardiff
- Wales
- Stockholm