Derek&Eric Crafts Drzzl Olive Oil Identity with Squeezy Bottles and Citrus Palette
The visual identity for Drzzl, an olive oil brand established by Natalia Rudin—author of Nats Nourishments and boasting 1.6 million followers on Instagram—was crafted by London branding agency Derek&Eric. In partnership with Studio Drama, the design steers clear of typical Tuscan stereotypes, incorporating a squeezable bottle, lively citrus hues, and a wordmark that gives the impression of being poured. The logo features organic letterforms with stacked Zs and a zigzag pattern reminiscent of oil on a plate. Drzzl offers two varieties: Table (orange) for dressing and Kitchen (yellow) for cooking, both made from Italian Coratina olives. Adam Swan from Derek&Eric sought to set Drzzl apart in a saturated market, while Rudin commended the design for effectively reflecting the brand's essence.
Key facts
- Drzzl is a new olive oil brand from Natalia Rudin, author and recipe developer behind Nats Nourishments with 1.6 million Instagram followers.
- London branding agency Derek&Eric created the identity, partnering with typography specialists Studio Drama for the logo.
- The logo features loose, organic letterforms with two stacked Zs to emulate oil leaving a nozzle.
- The packaging uses a squeezy bottle, a departure from traditional glass bottles for premium olive oil.
- The color palette pairs deep leafy green with zingy orange and yellow.
- Two oils are available: Table (orange, robust and peppery for dressing) and Kitchen (yellow, smooth and versatile for cooking).
- The oil is made from Italian Coratina olives, known for being intense and peppery.
- Adam Swan, creative partner at Derek&Eric, said the goal was to create something completely different in a crowded category.
Entities
Artists
- Natalia Rudin
- Adam Swan
Institutions
- Derek&Eric
- Studio Drama
- Nats Nourishments
- Drzzl
- Graza
Locations
- London
- United Kingdom
- Tuscany
- Italy