Denim and Indigo Return to Interior Design Across Brands and Eras

Denim and indigo are making a significant comeback in interior design, with brands like Jeep, Chanel, Ralph Lauren, and Citizens of Humanity launching denim-inspired home collections. Jeep reintroduced blue jean interiors for select Wranglers in partnership with Levi's, while Chanel Beauty released a limited denim makeup collection in February. Interior designer Sarah Lederman launched Three Fates, a textile studio featuring indigo-infused fabrics. Historical context is provided by Susan Clark of Radnor gallery, noting indigo's 6,000-year history as 'blue gold.' Furniture houses Cassina and Knoll have added denim colorways to iconic designs: Cassina relaunched the Soriana armchair in Japanese denim in 2024, and Knoll partnered with Supreme for a Barcelona Chair with selvedge denim cushions in March 2025. Upcycling is prevalent: In August West's Bamboo House on Fire Island, 50 pairs of jeans were used for furniture. Christina Kim created pillows from recycled denim for Commune. Toast collaborated with The Braided Rug Company and Vinterior on denim rugs and upholstered chairs. Artist Rachel DuVall's solo show 'Through Light and Matter' opened at Radnor in Brooklyn in May, featuring indigo-dyed works. Paint company Graham & Brown offers 'Boyfriend Jeans' paint and 'Twill Denim' wallpaper. Designers like Ansley Majit of Lark + Palm and David Mann of MR Architecture + Decor incorporate denim and indigo in residential projects, citing their timelessness and depth.