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Deloitte's 2026 Report Reveals Fragile Art Market Recovery in 2025 with 14.8% Auction Growth

market-auction · 2026-04-14

The 2026 Art & Finance Report by Deloitte highlights a 14.8% rise in revenue for the global art and collectibles sector at leading auction houses in 2025, compared to the previous year, suggesting a delicate recovery amidst economic fluctuations and geopolitical issues. The year unfolded in two distinct phases: initial uncertainty due to possible U.S. tariffs in the first half and a reduction in tensions later on. The U.S. dominated painting sales with 64.1%, while London captured 20.7%. The rate of unsold items decreased to 11.4%. Passion Assets experienced a 16.3% growth. Notably, Millennials and Gen Z represented 30-40% of new buyers, and 81% of Christie's sales occurred online. In July 2025, Italy aims to lower VAT on art to 5% to boost competitiveness.

Key facts

  • Global art and collectibles market revenue at major auction houses grew 14.8% in 2025 versus 2024.
  • The United States accounted for 64.1% of global painting sales in 2025, with London at 20.7%.
  • The unsold rate dropped to 11.4% in 2025 from 14.5% in 2024.
  • Passion Assets revenue increased by 16.3% in 2025.
  • Over 81% of Christie's lots were sold online in 2025.
  • 52% of High Net Worth Individuals prefer digital channels for art purchases.
  • Millennials and Gen Z represent 30-40% of new art buyers.
  • Italy reduced VAT on art transactions to 5% in July 2025.

Entities

Artists

Institutions

Locations

  • United States
  • London
  • United Kingdom
  • Italy
  • Milan

Sources