Deloitte 2026 Data Shows Streaming Loyalty Crisis as Nostalgia Revivals and Creator Economy Reshape Entertainment
According to Deloitte's research on Digital Media Trends for 2026, households that subscribe to streaming services spend an average of $69 each month. Notably, over 60% of these subscribers indicated they would consider canceling their subscriptions if prices rose by $5. The study also highlighted that 68% of subscribers opted for ad-supported tiers, with 55% consuming content across various platforms; this figure climbs to 70% among Gen Z and millennials. Upcoming releases for October feature Netflix's Animals, Apple TV's Matchbox: The Movie, and a Prime Video version of Stephen King's Carrie. Additionally, Carson Daly is set to host a Total Request Live reunion special on Roku, anticipated in 2027. TheWrap's 2026 forecast discussed the merging of Hollywood with the creator economy, while AI's influence on production brings up concerns regarding authorship and consent.
Key facts
- Deloitte's 2026 Digital Media Trends research found the average subscribing household spent $69 per month on streaming video services
- More than six in ten respondents said they would cancel their favorite service if its monthly price rose by $5
- 68% of streaming subscribers paid for an ad-supported service
- 55% of fans engage with a favorite show, artist, or franchise across multiple platforms, rising to about 70% among Gen Z and millennial fans
- 46% of fans seek fandom-related content from creators, and 46% were more likely to engage with content recommended by their fan community
- Carson Daly is returning for a Total Request Live reunion special produced for Roku, developed with original series creator Tony DiSanto, expected to premiere in 2027
- The original MTV Total Request Live debuted in 1998 and ended its original run in 2008
- TheWrap's 2026 industry outlook identified the convergence of Hollywood and the creator economy as a major media trend
Entities
Artists
- Ben Affleck
- Stephen King
- Carson Daly
- Tony DiSanto
- Pitbull
- Troye Sivan
- Gallagher brothers
Institutions
- Deloitte
- Netflix
- Apple TV
- Prime Video
- Roku
- MTV
- Entertainment Weekly
- TheWrap
- Associated Press
- NY Art Life
- New York Art Life
Locations
- New York
- United States