Defy Designs Bridge-Inspired Identity for Be More Human Apparel
Defy, an agency located in Philadelphia, has crafted a brand identity for Be More Human, a community initiative aimed at promoting public empathy. Drawing inspiration from the Benjamin Franklin Bridge, the design incorporates an H that represents support, alongside minimalist sans-serif fonts and generous negative space. The clothing emphasizes structural harmony rather than striking graphics, with the brand name discreetly featured. An earthy color scheme highlights the quality of the materials, while phrases such as "Make humanity visible again" are found on woven labels. This visual identity also applies to packaging, utilizing custom kraft tape and eco-friendly mailers. Developed with Adobe Illustrator and InDesign, the identity exemplifies how subtle design can enhance community engagement and sophistication.
Key facts
- Defy is a strategic agency based in Philadelphia.
- The brand identity is for Be More Human, a local community project.
- The design is inspired by the Benjamin Franklin Bridge's suspension towers.
- The wordmark forms an H bridging two pillars.
- The color palette uses earthy neutrals and unbleached cotton tones.
- Manifesto phrases include 'Make humanity visible again' and 'We exist to fund humanity'.
- The identity was produced using Adobe Illustrator and InDesign.
- Packaging includes custom kraft tape and recycled cardboard mailers.
Entities
Institutions
- Defy
- Be More Human
Locations
- Philadelphia
- United States