Deadpony Studio Brand Identity by Anna Matevosian
Designer Anna Matevosian has crafted a unique brand identity for Deadpony Studio, highlighted by a memorable grotesque wordmark and a vibrant set of six colors. The brand name, 'deadpony©', is prominently displayed in a large black Helvetica Black font, encircled by a blue graphic featuring the copyright symbol. The chosen color scheme incorporates white, black, yellow, blue, red, and green. A playful horse mascot, depicted in yellow with striking black outlines and wearing a cap, is designed for sticker use. Matevosian’s marketing plan includes guerrilla approaches like wheat-paste posters and bold red and blue tote bags, promoting the slogan 'No Boring Ideas.'
Key facts
- Anna Matevosian created the brand identity for Deadpony Studio.
- The wordmark uses black Helvetica Black weight with a blue-filled circle around the copyright symbol.
- Six raw primary colors: white, black, yellow (#F5C800), blue (#2979FF), red (#E8000D), green (#00A651).
- The horse mascot is flat yellow with thick black outlines and a cap.
- The identity was deployed as wheat-paste posters, totes, and oversized tees.
- Tagline: 'No Boring Ideas'.
- The design is intended for street-level visibility.
Entities
Artists
- Anna Matevosian
Institutions
- Deadpony Studio
- Behance