Daisy Chain's Icky Fly Animation for Crack Magazine

At the Nicer Tuesdays event in July, held at EartH (Evolutionary Arts Hackney) in London, co-directors Harry Butt and Connor Campbell of motion studio Daisy Chain presented their portfolio of colorful and dreamy animations. They discussed their collaboration with Crack Magazine, where they transformed an ordinary fly into a protagonist using 3D graphics inspired by slime, adding their unique spin to the magazine's identity. The event, organized by It's Nice That, featured talks from creative professionals. Daisy Chain's work exemplifies the innovative use of animation in editorial contexts, blending humor and visual experimentation. The talk highlighted the duo's creative process and their ability to infuse a publication's brand with distinctive motion design. The event was part of the Nicer Tuesdays series, which showcases original creatives and their projects. The collaboration with Crack Magazine demonstrates how motion studios can reinterpret editorial content through animation, pushing the boundaries of visual storytelling.