ARTFEED — Contemporary Art Intelligence

Cyrus Veyssi to Launch Their Own Fragrance

other · 2026-10-02

Cyrus Veyssi has been announced as May in the Broadway production of & Juliet, a casting revealed last week. Alongside that stage role, Veyssi is developing a fragrance of their own, a project they discussed in a call with Vogue. The fragrance marks an extension of the product content Veyssi has gradually folded into their platform over the years, a shift that preceded the Broadway announcement. Veyssi described the convergence of these ventures as everything having come full circle. Details of the fragrance itself, including its name, notes, launch date, and retail partners, were not disclosed in the available material. The Broadway engagement and the fragrance project together represent Veyssi's move from digital creator into both theatrical performance and consumer product development.

Key facts

  • Cyrus Veyssi was announced last week as May in the Broadway production of & Juliet
  • Veyssi is creating their own fragrance
  • Veyssi discussed the fragrance in a call with Vogue
  • Veyssi has increasingly added product content to their platform over the years
  • Veyssi characterized the developments as having come full circle
  • No fragrance name, notes, launch date, or retail partners were disclosed
  • The fragrance project follows Veyssi's Broadway casting announcement

Entities

Artists

  • Cyrus Veyssi

Institutions

  • Vogue
  • & Juliet

Locations

  • Broadway
  • New York
  • United States

Sources