ARTFEED — Contemporary Art Intelligence

Custom Wedding Tents as Architectural Feats

architecture-design · 2026-06-15

Wedding tents are evolving from mere protective structures into custom architectural installations that serve as the centerpiece of celebration design. Planners like Jolene Peterson of Laurel & Rose emphasize the transformative potential of tented weddings, describing them as "fleeting works of art." A notable example is a recent wedding at The Biltmore Estate in North Carolina, where planners Josiah Carr and Justin McGregor of Samkoma collaborated with White Door Events over seven months to design a tent facade resembling a Greek Orthodox church. The project required 122 hours of design and five days of assembly, creating a 3D alcove effect that made guests feel they were entering a church. Peterson often works with Arche Creative to treat custom tenting as architecture, blending sentimentality, logistics, and design. Custom builds can include multi-level structures, sailcloth tents, and features like adjustable leg heights for intimacy or openness. Costs for such projects typically start between $150,000 and $250,000 and can exceed $1 million depending on design, location, and HVAC needs. Carr and McGregor note that scaling back on size or detail is always possible to manage budget, emphasizing balance between desire and cost.

Key facts

  • Wedding tents are now custom architectural installations.
  • Jolene Peterson of Laurel & Rose calls them 'fleeting works of art'.
  • A wedding at The Biltmore Estate featured a tent facade designed as a Greek Orthodox church.
  • Planners Josiah Carr and Justin McGregor of Samkoma led the design.
  • White Door Events collaborated on the project.
  • The design took 122 hours and five days to assemble.
  • Peterson collaborates with Arche Creative on custom tenting.
  • Custom tent costs start at $150K–$250K and can exceed $1M.

Entities

Artists

  • Jolene Peterson
  • Josiah Carr
  • Justin McGregor

Institutions

  • Laurel & Rose
  • Samkoma
  • White Door Events
  • Arche Creative
  • The Biltmore Estate

Locations

  • North Carolina
  • United States

Sources