Cupra and MAM Debut Men's Jewellery Collection at Paris Fashion Week 2026

At Paris Fashion Week 2026, automotive brand Cupra and Barcelona-based accessory house MAM presented a collaborative runway show beneath the Pont Alexandre III at SOLUM Paris. MAM introduced its first-ever men's jewellery collection, featuring 37 pieces developed with proprietary ULTRALIGHT CORE™ technology, which uses hollow construction to reduce metal weight while maintaining durability. The collection is organized into five conceptual pillars—Voronoi, Essence of Raw, Cyborg, Fragment, and Repetition Raval—each translating aerodynamic principles and parametric data into wearable forms. The Raval capsule, inspired by the Cupra Raval urban electric model, features abstract interpretations of the 'R' motif. Following the show, an afterparty curated by Cupra Pulse included sets by Chloé Caillet and Sita Abellán. The Raval capsule collection will be available on July 6. Anthya Tirado, Co-Founder and Creative Director of MAM, stated that the collaboration introduces a new language of men's jewellery.