Črtomir Just Designs Kinetic Eye Identity for Word's Eye Literary Festival
Črtomir Just, a graphic designer from Slovenia, has developed the visual branding for Word's Eye, a youth literature festival held annually in Murska Sobota. This initiative encompasses promotional posters, exhibition design, and campaign materials that showcase an abstract eye motif examining literary creations. The design incorporates stark monochromatic typography and unique pupil shapes, reflecting the inquisitiveness of young authors. A structured grid harmonizes bold eyeball illustrations with heavy sans-serif typefaces and event details. The pupil graphic varies across different posters, introducing a lively rhythm. Additionally, custom lenticular printing enables the eye to follow viewers, while digital formats employ motion loops to amplify this effect. The entire project can be viewed on Behance.
Key facts
- Črtomir Just is a Slovenian graphic designer.
- Word's Eye is an annual national festival celebrating youth literature.
- The festival takes place in Murska Sobota.
- Just developed the visual identity, campaign assets, exhibition design, and promotional poster series.
- The design uses an abstract eye illustration as a literal motif for the event's name.
- High-contrast monochromatic typography is paired with distorted circular pupil geometries.
- Custom lenticular printing makes the printed eye graphic track viewers as they walk past outdoor display posters.
- Digital motion loops extend the lenticular effect through frame shifts and iris dilations.
Entities
Artists
- Črtomir Just
Institutions
- Word's Eye
- Behance
Locations
- Murska Sobota
- Slovenia