Creavora designs geometric brand identity for furniture brand EKEN

Creavora has created a brand identity for EKEN, a furniture brand, that combines the warmth of oak wood with minimalist geometry. The system includes a geometric logo built from simple forms referencing wood grain and contemporary furniture design, an earthy color palette of warm terracotta, soft cream, and deep charcoal, and contemporary typography. The typeface pairing uses a contemporary sans for the wordmark at large scale and a secondary weight for smaller text. The identity is applied across stationery, packaging, hang tags, and labels, with consistent construction rules. Creavora avoided ornamentation, letting the mark's construction do the visual work. The palette reads as found rather than designed, lending credibility to the brand.