CreativeWise Builds PUNO Coffee Identity Around Andean Stepped Pyramid
CreativeWise has crafted the branding for PUNO Coffee, centering on a stepped pyramid inspired by the Andes, which changes color according to the product. A striking image presents the PUNO Coffee logo set against a lush green terraced valley in the Sandía region. The color scheme features cream, dark olive, terracotta, and black, accented with lavender. The whole-bean product line is vibrant, while the cold brew selection is more refined. The typography showcases a tall, condensed PUNO Coffee logo, with COFFEE ROASTERS positioned below. Cold brew bottles prominently display COLD BREW / TONIC. Whole-bean bags feature details like the Tipica varietal and tasting notes. Additional branding includes a white-and-blue enamel mug, a business card, a shopfront board, and an e-commerce platform.
Key facts
- CreativeWise created the PUNO Coffee identity
- The mark is a stepped pyramid drawn from the Andes
- The hero shot shows the wordmark over a green terraced valley in the Sandía region
- Palette: cream, dark olive, terracotta, black, plus lavender
- Whole-bean spec text lists Tipica varietal, medium roast, natural process, honey, dark chocolate and brown sugar notes, grown at 1800 masl
- Cold brew recipe spec: brewed 18 hours, no added sugar, specialty, organic
- Cold brew labels are peach-and-black with the pyramid mark centered
- Collateral includes an enamel mug, business card, A-frame board and e-commerce site
Entities
Institutions
- CreativeWise
- PUNO Coffee
Locations
- Sandía
- Puno
- Peru