CRAVEA Coffee Brand Identity by Sleeko Studio and DewApples Studio

Sleeko Studio and DewApples Studio, both located in Bangladesh, joined forces to develop a cohesive brand identity and packaging for CRAVEA's coffee. Central to the design is a custom wordmark featuring a rounded, variable-weight sans serif with a scripted 'ea' tail that loops back, which also serves as a standalone 'ee' monogram for cups, bags, and the app icon. Cobalt blue (RGB 21,7,179) is the dominant color used extensively, while amber highlights the typography. An oversized 'a' extends across two sides of the shipping box. Eight single-weight line characters—barista, skateboarder, musician—convey the brand's essence across both physical and digital platforms without photographs. The brand guidelines include a slide detailing the Bezier-point wordmark anatomy, showcasing the system's architectural documentation. The design of packaging, UX, and motion elements was developed concurrently, addressing all interactions from the shipping box to the app icon.