Cord Studio’s Album ‘91 Campaign Goes Viral with 90s Indian Summer Nostalgia

The campaign Album ‘91 by Cord Studio, a fashion label based in Delhi, has emerged as one of the most viral initiatives of 2026, evoking nostalgia for 90s Indian summer vacations. Founders Pranav Guglani and Neha Singh teamed up with creative director and photographer Pranoy Sarkar, who infused the project with cinematic framing and symmetry. Featuring Sikh truck owner Hardev Singh, the campaign recreates elements like A.H. Wheeler & Co. bookstalls and train journeys. It has ignited discussions about its cinematic inspirations, comparing Wes Anderson to Satyajit Ray. Carey Mulligan showcased three pieces from the label in Netflix’s Beef. With an 11-year history, Cord Studio emphasizes nostalgia and travel, prioritizing authenticity over fleeting trends.