Contemporary Art Finds Home in 14th-Century Tuscan Estate La Porrona

The historic La Porrona estate in the hills of Montalcino, Tuscany, is being transformed into a venue for contemporary art under owner Pino Brusone and landscape architect Peter Curzon. The 14th-century property, which includes a medieval village, vineyards, and olive groves, now hosts site-specific installations by artists such as Giuseppe Penone, Janine Antoni, and Alfredo Jaar. Curzon's landscape design integrates the artworks into the ancient terrain, creating a dialogue between past and present. The estate also features restored farmhouses and a chapel, with plans to expand the art program. Brusone, a former advertising executive, acquired La Porrona in 2001 and has since focused on sustainable agriculture and cultural programming. The project emphasizes the coexistence of heritage and contemporary creativity, offering a model for rural cultural tourism.