COLLINS Rebrands Crane Stationery with Engraved Crests and Cloth-Bound Boxes
COLLINS has created a fresh identity for Crane Stationery, a papermaker from Massachusetts established by Stephen Crane in 1770. The mill produced sheets for Paul Revere, contributing to the first paper currency in the American colonies, and became the U.S. Treasury's official banknote supplier in 1801. To enhance its prestige amidst competition from European luxury brands like Smythson and Montblanc, Crane enlisted COLLINS to modernize its paper products for various societal contexts, including business and personal correspondence. The design features a striking serif wordmark with a ribbon-like ligature connecting the lowercase r and a, while botanical scrollwork in vibrant colors adorns inner sleeves and invitations. Ecru cotton note sheets include blue utility stamps for noting the date, time, and city, and the packaging is intended for display on coffee tables.
Key facts
- Stephen Crane founded his Massachusetts paper mill in 1770
- Crane sold sheets to Paul Revere for the American colonies' first paper currency
- Crane became official banknote supplier to the U.S. Treasury in 1801
- COLLINS designed the new Crane Stationery branding
- Smythson and Montblanc were eroding Crane's retail shelf space
- The wordmark's ligature loops the lowercase r into the bowl of the a
- Botanical scrollwork appears in acid chartreuse, pale lilac, and slate blue
- Blue utility stamps with an analog clock face log the date, time, and city of a note
Entities
Artists
- Stephen Crane
- Paul Revere
Institutions
- COLLINS
- Crane Stationery
- Smythson
- Montblanc
- U.S. Treasury
- National Stationery Show
Locations
- Massachusetts
- United States