Collins Devises Remote Identity Built on Banknote Hues and Stacking Cubes
Remote, a global payroll platform headquartered in San Francisco, has unveiled a fresh visual identity crafted by brand consultancy Collins, which includes a revamped logo, typeface, and website. Established in 2019, Remote now facilitates payments for employees in over 150 nations and has exceeded $300 million in annual recurring revenue. Co-founder Job van der Voort highlighted the goal to "pay the world," underscoring the importance of compliance in global hiring. The rebranding introduces a cube motif representing infrastructure and a bold custom wordmark. The initiative, titled "For a World That Works," features narratives from workers and will be showcased in cities such as Amsterdam, Frankfurt, and New York until the end of Q4 2026, culminating in a film produced by Stink Studios.
Key facts
- Remote is headquartered in San Francisco and was founded in 2019
- Remote pays people in more than 150 countries for tens of thousands of companies
- Remote has passed $300m in annual recurring revenue
- Brand consultancy Collins developed the new identity, including logo, typeface, palette, imagery, tone of voice and website
- The cube motif appears in flat line, one-point perspective and isometric versions
- The colour palette draws on international banknotes and references more than 77 currencies
- The new typeface is called Rotina, described as a sturdy modernist sans
- The ad campaign 'For a World That Works' runs in Amsterdam, Frankfurt, Madrid, New York, London, San Francisco and Paris through Q4 2026
- The hero film was produced with Stink Studios
- Co-founder Job van der Voort summarised the mission as 'pay the world'
Entities
Artists
- Job van der Voort
Institutions
- Remote
- Collins
- Stink Studios
Locations
- San Francisco
- United States
- Amsterdam
- Netherlands
- Nairobi
- Kenya
- Copenhagen
- Denmark
- Hamburg
- Germany
- Frankfurt
- Madrid
- Spain
- New York
- London
- United Kingdom
- Paris
- France
- Perugia
- Italy
- Las Vegas