Coca-Cola Launches Global Brand Refresh with Ribbon at Core
Coca-Cola has introduced a refreshed global brand identity to promote uniformity in over 200 markets. This update emphasizes the Coca-Cola ribbon, which debuted in 1969, enhancing its significance in digital platforms, retail spaces, equipment, and packaging. The Coca-Cola Zero Sugar variant features a striking black ribbon and caps. In conjunction with this visual overhaul, the company is launching an immersive Brand Center and a technologically advanced Design Intelligence tool to aid internal teams and agency collaborators in maintaining brand consistency. Collaborators on this initiative include The SUPERULTRARARE, JKR, Brody Associates, photographers Guy Aroch, Anna Palma, and Martin Wonnacott, along with Forpeople, Monks, and Adobe. The new branding will be implemented in Asia, the Middle East, Europe, and Latin America.
Key facts
- Coca-Cola launched a new global brand identity.
- The refresh emphasizes the Coca-Cola ribbon, introduced in 1969.
- The ribbon was inspired by the contour of the iconic glass bottle.
- Coca-Cola Zero Sugar gets bold typography and a black ribbon.
- A Brand Center and Design Intelligence tool are being introduced.
- The project involved The SUPERULTRARARE, JKR, Brody Associates, and others.
- Photography standards were set by Guy Aroch, Anna Palma, and Martin Wonnacott.
- The identity will roll out in Asia, Middle East, Europe, and Latin America.
Entities
Artists
- Guy Aroch
- Anna Palma
- Martin Wonnacott
- Rapha Abreu
Institutions
- Coca-Cola
- The SUPERULTRARARE
- JKR
- Brody Associates
- Forpeople
- Monks
- Adobe
- Logo Archive
- PRINT Magazine
- The Coca-Cola Company
Locations
- Asia
- Middle East
- Europe
- Latin America