Coachella 2026 Weekend One: YSL Beauty, 818 Tequila, and Marc Jacobs Host Exclusive Festival Parties

The opening weekend of Coachella 2026 showcased prominent brand activations in the California desert. YSL Beauty created an immersive experience on Jackson Street, drawing in celebrities such as Shanina Shaik, Leah Kateb, and Ariana Madix. Miguel's performance highlighted the unifying nature of music, while YSL's Juliette Ferret emphasized their cultural ties to it. The public was welcomed into the space on Friday. Kendall Jenner's 818 Tequila hosted its fourth annual Outpost, attracting guests like Kylie Jenner and Lizzo, with Kaytranada providing the music. Marc Jacobs launched a new eyewear line at Mirabella Estate, co-hosted by Adriana Lima, with attendees including Delaney Rowe and Ellie Thumann, followed by the Desert Nights after-party at Zenyara Estate featuring light bites and cocktails.