Clara Maya's Brand Identity by Linhares, Matosinhos & Fadul Spans Vinyl to Tooth Gem
Design studio Linhares, Matosinhos & Fadul created a music artist brand identity for Brazilian DJ and producer Clara Maya. The system centers on a bold custom typeface: a white ultra-rounded wordmark filling the lower half of frames, pressed directly against orange-lit portraits without outlines or shadows. A strict five-color palette—orange-red (#E8401C), magenta (#E040C0), purple (#7B20C8), black, and near-white—is applied uniformly across all surfaces. Applications range from vinyl sleeves (distorted MAYA logotype on magenta, glossy black record, orange radial burst) to a diamond tooth gem engraved with the wordmark and micro-type. The identity also appears on an embossed puffer jacket logo, red nylon tour wristbands, and crowd photography with condensed all-caps type. The designers emphasize the system's coherence across scales, from packaging to body adornment.
Key facts
- Design by Vitor Linhares, Vitor Matosinhos & Klayton Fadul.
- Clara Maya is a Brazilian DJ and music producer.
- Custom ultra-rounded white type overlaps orange-lit portraits with no buffer.
- Five-color palette: orange-red, magenta, purple, black, near-white.
- Vinyl sleeve uses distorted MAYA logotype on magenta with orange radial burst.
- Tooth gem engraved with MAYA wordmark and micro-type.
- Embossed logo on black puffer jacket and red nylon wristbands.
- Project featured on Behance.
Entities
Artists
- Clara Maya
- Vitor Linhares
- Vitor Matosinhos
- Klayton Fadul
Institutions
- Behance
Locations
- Brazil