Cj Hendry and Sulwhasoo Open 'Secret Garden' at Brant Foundation
Cj Hendry has partnered with luxury brand Sulwhasoo to launch an engaging exhibit titled "Secret Garden" at the Brant Foundation Art Study Center in Manhattan's East Village, open until September 20th. The installation draws inspiration from the secret garden at The House of Sulwhasoo Bukchon in Seoul, featuring wooden sculptures that mimic a forest, allowing visitors to participate by doodling and coloring. Guests are provided with custom crayons and a special tote bag that contains a sample of Sulwhasoo's Concentrated Ginseng Rejuvenating Cream. This project is part of Sulwhasoo’s campaign marking 60 years of ginseng research, merging art with luxury.
Key facts
- Cj Hendry and Sulwhasoo present Secret Garden at the Brant Foundation Art Study Center in Manhattan’s East Village.
- The installation is on view through September 20th.
- Secret Garden is inspired by the hidden garden at The House of Sulwhasoo Bukchon in Seoul.
- The work is constructed from flat-pack wooden sculptures and puzzle-like forms forming a forest-like landscape.
- Visitors can walk through, draw on, and color the installation.
- The project is part of Sulwhasoo’s global “Beauty Crafted in Time” campaign, marking 60 years of ginseng research.
- Guests receive a complimentary box of custom crayons to color the structures and make their own drawings.
- A co-branded tote with a sample of Sulwhasoo’s Concentrated Ginseng Rejuvenating Cream and limited-edition Hendry items is given out, with items available for purchase on-site.
Entities
Artists
- Cj Hendry
Institutions
- Sulwhasoo
- Brant Foundation Art Study Center
- The House of Sulwhasoo Bukchon
Locations
- Manhattan
- East Village
- New York
- United States
- Seoul
- South Korea
Sources
- Artsy —