Cher, Grace Jones, and Jennie Front Moncler's New 'Re/Icons' Campaign

Moncler has launched its 'Re/Icons' collection, featuring reimagined versions of its signature puffer jackets, with a campaign starring Cher, Grace Jones, and Jennie. Shot by Gabriel Moses, the campaign highlights Cher in a black Verone puffer and a white Himalaya jacket. In an interview with Vogue, Cher discussed her longtime affinity for Moncler, recalling her time in Aspen and praising the brand's simplicity and cut. She also shared her experience on set, noting initial nervousness but ultimately enjoying the collaboration with the 'fabulous' team, including choreographer Luam Keflezgy and stylist Patti Wilson. Cher reflected on her status as a style icon, attributing much of her fashion legacy to the late Bob Mackie, whom she recently visited. She recounted iconic moments, such as the 'naked dress' worn to her first Met Gala and the Mohawk-inspired headpiece at the 1986 Oscars. Additionally, Cher teased an upcoming album and a 'crazy' collaboration, though details remain under wraps. The campaign and collection are available now.