cheeeeese Rebrands Geneva Learning Foundation with Labyrinth Identity
The Geneva office of cheeeeese has unveiled a fresh brand identity for the Geneva Learning Foundation (TGLF), replacing the previous Trajan wordmark. This new design incorporates a labyrinth created from the initials T, G, L, and F, along with a key inspired by the coat of arms of Saint Peter. The initial launch image depicts the initials as a sculpture in shades of blue, green, cream, and orange. TGLF founder Reda Sadki commended Lea Pérez for her design. The updated wordmark employs Space Mono, along with Source Code Pro and Montserrat, marking a departure from the traditional Trajan serif. The project spanned from May to September 2026, providing logo, visual identity, and social media templates for 80,000 health workers across more than 100 countries.
Key facts
- cheeeeese's Geneva office designed the new brand identity for the Geneva Learning Foundation (TGLF).
- The identity fuses the initials T, G, L, and F into a single labyrinth drawn on a pixel grid.
- A key within the labyrinth references the key of Saint Peter on Geneva's coat of arms.
- The launch image shows the initials as a sculpture of striped panels in blue, green, cream, and orange in an open field.
- The wordmark uses Space Mono, with Source Code Pro and Montserrat as supporting typefaces.
- Three creative routes were presented in June 2026; TGLF chose the initials route.
- The project ran from May through September 2026.
- The foundation reaches 80,000 health and humanitarian workers across more than 100 countries.
- Creative direction was by Cédric Delmont; art direction by Lea Pérez.
- TGLF founder Reda Sadki praised the design as a memorable single glyph.
Entities
Artists
- Reda Sadki
- Cédric Delmont
- Lea Pérez
Institutions
- cheeeeese
- Geneva Learning Foundation
- Colophon Foundry
- Google Fonts
Locations
- Geneva
- Switzerland