Charlie Vickery Launches 12 Things Fragrance Brand with Morgue-Inspired Scents
Charlie Vickery, the former managing director of Haeckels (now known as Dulcie), has introduced a unique fragrance brand called 12 Things. The inaugural scent, Ink Skin, represents the idea of rewriting personal narratives and incorporates metallic elements reminiscent of a morgue, along with paper and sweaty skin notes. Additional fragrances include White Dust, which features hints of plastic and dust; Infrastructure, drawing inspiration from urban decay; and Cold Storage, which reflects body preservation. Vickery describes Cold Storage as "sounds minging, is beautiful." Products are shipped in grey foam boxes or plastic bags, and orders are placed through a website that requires texting a number. A physical store is expected to open in London in October 2026, showcasing themes of destruction and beauty. Mary Cleary serves as a contributing editor in London and New York.
Key facts
- Charlie Vickery founded the fragrance brand 12 Things after serving as managing director of the brand formerly known as Haeckels, now Dulcie
- Debut fragrance Ink Skin opens with metallic notes inspired by the smell of a morgue, develops paper accords, and finishes with sweaty skin
- Additional scents include White Dust, Infrastructure and Cold Storage
- Cold Storage is inspired by preserving a dead body, with notes of cold metal, plastic, ambergris, iodine and a salty skin accord
- Products are packaged in grey foam boxes or plastic bags with printer paper listing fragrance notes
- The website shows no products; customers must text a phone number to purchase
- A physical retail space described as 'a store that destroys itself' is planned for London in October 2026
- Vickery lives in London and describes Cold Storage as 'sounds minging, is beautiful'
Entities
Artists
- Charlie Vickery
- Mary Cleary
Institutions
- 12 Things
- Haeckels
- Dulcie
- Wallpaper*
Locations
- London
- United Kingdom
- New York
- United States