Chanel Tops RealReal's 2026 Resale Report, Led by Matthieu Blazy
According to The RealReal's 2026 Resale Report, Chanel ranks as the most sought-after brand, primarily attributed to creative director Matthieu Blazy's influence since his arrival in late 2024. Over the past year, searches for Blazy surged by an astonishing 10,967 percent. In comparison, other designers such as Sarah Burton at Givenchy and Jonathan Anderson at Dior experienced search increases of 243 percent and 158 percent, respectively. Following Chanel in popularity are Louis Vuitton, Prada, Gucci, and Miu Miu. Additionally, the demand for vintage items over 15 years old has risen by 432 percent since 2020, with iconic bags like the Fendi Baguette and Gucci Jackie seeing significant appreciation. The report emphasizes the rising impact of creative directors and sustainability's role in luxury fashion.
Key facts
- Chanel is the most-searched brand on The RealReal in 2026.
- Matthieu Blazy joined Chanel in late 2024.
- Searches for Matthieu Blazy on The RealReal increased by 10,967% over the past year.
- Sarah Burton (Givenchy) and Jonathan Anderson (Dior) saw search increases of 243% and 158% respectively.
- Top five most-searched brands: Chanel, Louis Vuitton, Prada, Gucci, Miu Miu.
- Demand for vintage items (15+ years old) increased 432% since 2020.
- Fendi Baguette average sales price rose from $294 to $3,012 since 2016.
- Gucci Jackie average sales price rose from $260 to $1,110 since 2016.
- 93% of American customers prefer online resale shopping.
- 47% of consumers consider resale value before purchasing.
- Hermès Birkin bags appreciated 92% on the resale market over the last decade.
Entities
Artists
Institutions
- Chanel
- The RealReal
- Givenchy
- Dior
- Louis Vuitton
- Prada
- Gucci
- Miu Miu
- The Row
- Hermès
- Saint Laurent
- Bottega Veneta
- Balenciaga
- Fendi
- Robb Report
Locations
- United States